Seen and noted: Bacardi

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Alcoholic beverages are one of the most visible categories in advertising. The vast range of appeal – from humor (beers) to sophistication (high end whiskey) is fascinating. Most of the category communication relies on strong visual imagery, especially in static media. Loved these set of print ads for Bacardi.

Agency: RKCYR

Loved the graphics and the layout – captures the high energy, night time party mood well.


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