Of Apple, Android, Windows and brand evangelism: Part 1

In the book ‘Steve Jobs’ by William Isaacson, there is a reference to Mike Markkula and his 3-point manifesto for Apple.  Markkula is an American entrepreneur who was an angel investor and second CEO of Apple,  providing early critical funding and managerial support. His 3-point manifesto was: Point No. 1: Empathy Apple should strive for an “intimate” connection with …

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Ivory: of simplicity and brand image

Earlier this month, I noticed a gem of a campaign for Ivory soap. It’s a re-launch of an iconic brand founded in 1879. The brand’s stated mission is:  providing freedom from nonsense and complexity by giving you everything you need and nothing you don’t. That essence is beautifully captured throughout the campaign – its appeal lies …

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Can Benetton regain cool quotient with controversy?

‘It’s got a Zara store!’. A 20-something friend of mine said excitedly, referring to the newly opened Phoenix Market City in Bangalore. The excitement with which she said, ‘Zara!” was palpable. Obviously the mall was considered cool because it housed a Zara store. Many years ago, Benetton perhaps evoked a similar reaction in India. As …

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McDonald’s – Best Fries on the Planet

Loved the simplicity, focus and mood of this commercial for McDonald’s fries. No, no debates here on junk food or whether these fries offend vegetarian sensibilities. Agency: Leo Burnett Worldwide The only questions I have: (a) did a Brand Manager ask: ‘how would the viewer know that people are jumping into the lake for the …

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Nokia Lumia 800 ad: when product is not the hero

Here’s a confession from an iPhone fan: the Nokia Lumia 800 seems impressive. I think it will help Nokia regain some of its lost sheen in the smartphone arena. While some have called it a refined N9, the reviews have mostly been positive. Aside from the unibody design, the tiled Windows Phone screen adds to …

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Seen and noted: easyJet serves one up on British Airways

The latest British Airways anthem commercial ‘To Fly. To Serve’ got a lot of mentions on ad blogs and was discussed on social media platforms. easyJet, the budget airline from UK served one up on British Airways recently through a print ad. Agency: VCCP The Awards for National Newspaper Advertising (the ANNAs) in the UK nominated this as the …

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