ArchiveNovember 2011 do digital efforts for FMCG need offline support?


The online banner campaign for has been quite visible on ad portals like over the last few days. Pegged as the Hunt for India’s True Snexy, ‘7 snacks are going head to head with each other over a period of 15 days and 5 rounds to garner most love and vote from people so as to come out as India’s most loved snack‘. The campaign, created by Experience Commerce...

Of Apple, Android, Windows and brand evangelism: Part 1


In the book ‘Steve Jobs’ by William Isaacson, there is a reference to Mike Markkula and his 3-point manifesto for Apple.  Markkula is an American entrepreneur who was an angel investor and second CEO of Apple,  providing early critical funding and managerial support. His 3-point manifesto was: Point No. 1: Empathy Apple should strive for an “intimate” connection with...

Ivory: of simplicity and brand image


Earlier this month, I noticed a gem of a campaign for Ivory soap. It’s a re-launch of an iconic brand founded in 1879. The brand’s stated mission is:  providing freedom from nonsense and complexity by giving you everything you need and nothing you don’t. That essence is beautifully captured throughout the campaign – its appeal lies in its simplicity. I guess the contra...

McDonald’s – Best Fries on the Planet


Loved the simplicity, focus and mood of this commercial for McDonald’s fries. No, no debates here on junk food or whether these fries offend vegetarian sensibilities. Agency: Leo Burnett Worldwide The only questions I have: (a) did a Brand Manager ask: ‘how would the viewer know that people are jumping into the lake for the fries? I mean, they could be random lake-jumpers, right? (b)...

Follow Me

About Me


Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

Random Posts