Loved the simplicity, focus and mood of this commercial for McDonald’s fries. No, no debates here on junk food or whether these fries offend vegetarian sensibilities.
Agency: Leo Burnett Worldwide
The only questions I have: (a) did a Brand Manager ask: ‘how would the viewer know that people are jumping into the lake for the fries? I mean, they could be random lake-jumpers, right? (b) How did the agency tackle such a question?