McDonald’s – Best Fries on the Planet

Pinterest LinkedIn Tumblr

Loved the simplicity, focus and mood of this commercial for McDonald’s fries. No, no debates here on junk food or whether these fries offend vegetarian sensibilities.

Agency: Leo Burnett Worldwide

The only questions I have: (a) did a Brand Manager ask: ‘how would the viewer know that people are jumping into the lake for the fries? I mean, they could be random lake-jumpers, right? (b) How did the agency tackle such a question?

Facebook Comments


  1. Very nice!

    Mis-direction, when executed well, can really pay off, and in this case I'm "all in". I didn't expect it from McDonald's (which I guess is why it worked, and it's also why they deserve full credit!).

    For another very good example of mis-direction, see the link below. Nicely done, and it will be tomorrow's "ad of the day" on my blog.



  2. The main problem with this is that Burger King's fries are a million times better. That's not the fault of the execution though, I suppose.

Write A Comment