~ Enid Bagnold
A couple of quotes that capture the wonderful nature of the father-daughter relationship. It’s a special, unique relationship that only fathers & daughters can relate to. There is special bond between mother-daughter or father-son too (each with its own nuances) but the father-daughter equation (‘daddy’s little girl’) is a common feature in popular entertainment. In fact, ‘Daddy’s little girl’ is a classic Kodak ad from the ’80s.
A brilliant new commercial for Volkswagen Polo is based on the same sentiment but beautifully weaves in the product premise.
Agency: DDB, UK
Sure to bring a lump in your throat if you are a father of a daughter. And sure to equate your qualities of being a ‘protector’ to Volkswagen Polo.
Thank heavens for clients who think that ads which show their product only in the last few frames of the ad (that too for a few seconds) can still be effective. And for not force fitting a reason-why.