When I joined advertising a couple of decades ago, we did not have Account Planners in our agency (Trikaya, which later became Trikaya Grey which later became Grey Worldwide). The team interfacing with the client – senior management, Creative, Media (please note) and to an extent Account Managers were the ‘planning’ team. Since those were the days of bundled services, most of the specialists got together as one team and figured out the best communication…
It’s been over a month since I updated this blog. Since 2009, my attempt was to publish at least 2 posts per week. Usually I ended up writing more, depending on the ‘inspiration’ and the urge to write. Â Blogging is about passion, discipline and hard work. It’s not easy – aside from overcoming internal hurdles, there is external pressure too. Overall its been rewarding though – from being nominated to the Indibloggies award to increase…