Brands have used Twitter to promote news (media brands fit in well here), handle complaints & service issues, sell products or simply entertain by offering a witty take on current affairs. When speaking of brands using Twitter well, the oft mentioned cases are Dell, Best Buy and Zappos. In India, Hippo, HDFC Cards and Reliance… Continue reading Snickers UK campaign: clever use of Twitter
Mars Inc.'s ad for Twix is doing the round of ad blogs. Titled 'Ideologies' the idea seems to be sparked from an interesting question: ever wonder why there are two TWIX in every package? The 'answer' provided is a tall-tale of droll humor. Agency: BBDO The effort reminded me of the famous 2008 case study… Continue reading Twix does a Diamond Shreddies
Until now, Axe was the chic magnet. You spray on Axe and you got gorgeous girls to bed. Why girls, even angels. The execution varied from the tongue-in-cheek to in-your-face raunchy. In India, when Axe, an international brand targeted at the mass market, offered a polished execution (global ads) combined with the promise it seems… Continue reading Axe goes for a sophisticated makeover
Amazing what lateral thinking can deliver. Here's a campaign for Danone's Bonafont from Brazil. Agency: Y&R, Sao Paulo, Brazil. Via: Ads of the World The human body is 70% water. This brand of water eliminates toxins and purifies water in your body. So you can be 70% pure. The trick is in getting the execution right. The… Continue reading Seen and noted: Danone Bonafont – 100% right
I noticed at least 10 people carrying a Samsung Note today, in a span of couple of hours. They were everywhere - at a B-school, around the snazzy offices in Electronic City and even in a not-so-refined restaurant. When it comes to mobile handsets, Samsung seems to be the brand of choice among a wide… Continue reading What’s working for Android and Samsung?