Execution is 80% of the success ingredient – we’ve come across this maxim in our professional lives so often. In advertising, there are instances of some great creative ideas suffering from poor execution or worse still, being unable to execute them at all because of their complexity. Of late, the global creative community has paid great attention to the execution aspect of an idea – be it art direction, photography, illustration, computer graphics or simply minute detailing. South American countries like Brazil & Argentina and Thailand from Asia have created some jaw dropping work in the print medium.
Here’s a selection of work that I liked from the Cannes Lions 2012 winners list.
Liked the ads? Do comment in with your favorite ones.
Images sourced from: Cannes Lions 2012 website, Ads of the World & I Believe In Advertising.