Crest Sensitivity: visual pun at its best

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Great stuff. Says it all without saying a word.




Agency: Publicis, New York

Sure to strike a chord with those suffering from sensitive teeth. And as with print ads that tell a visual story the readers joins the dots in his mind to complete the story. Always a great way to ensure memorability.

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  1. mahesh shantaram Reply

    When do you think this ‘says a lot without saying much’ culture would come to Indian advertising?

    • It’s been there in India too, Mahesh. Unfortunately not in the mainstream media. Some of the work for Mentos Sour Marbles would fit into this category.

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