Seen and noted: Danone Bonafont – 100% right

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Amazing what lateral thinking can deliver. Here’s a campaign for Danone’s Bonafont from Brazil.

Agency: Y&R, Sao Paulo, Brazil. Via: Ads of the World

The human body is 70% water. This brand of water eliminates toxins and purifies water in your body. So you can be 70% pure. The trick is in getting the execution right. The simple yet striking visual device of the protagonist doing that little act of ‘impurity’ as it where, set in a different color makes the ads stand out. I like.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.


  1. Just one word…SUPERFANTASTIC.

    Love the freshness of the background.Loved the smile on granny madame's face too!!

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