Ads spoofing other ads are fun. But they can be a double-edged sword of sorts. It cannot be so close to the original that the consumer gets confused or attributes it to the wrong brand. And the joke has to work: if it doesn’t get the laughs then there is ni mileage for the brand. Usually spoof ads works when there’s a war between 2-3 leading brands (a la Coke-Pepsi), when a brand wants to…
Have you seen this film for Carre-de-Chocolat from Japan? It’s a riveting piece of creative and a good example of exaggerating a claim and great story telling. This won a bronze at the Cannes Lions festival in 2008. Agency: Dentsu What makes the ad enjoyable and have repeat value are the little touches: the deceased gentleman in the photograph, the little tease when the woman sneezes and so on. Hats off to the client for believing…