It’s billed as the world’s first wearable, sharable, programmable T-shirt. It can connect to the internet through an iOS app, display your tweets on your T-shirt and more. Cool concept. See the T-shirt in action here (1.3mn views as of date). Partner: Cute Circuit What’s this got to do with a whiskey brand, you ask? Ballantine’s tag line ‘Leave an Impression’ may give an answer. It’s a tenuous link, but a link that takes forward the…
This is typically British. The background: a fresco called Ecce Homo (Behold the Man) by Elias Garcia Martinez has held pride of place in the Sanctuary of Mercy Church near Zaragoza for more than 100 years. In an attempt to restore the fresco, an elderly parishioner, Cecilia Gimenez botched up the piece of art. While her intent was good, the result clearly was not. Image Via: BBH spotted an opportunity and created The Cecilia Prize. The…
A new UK commercial for Oreo is doing the rounds of ad blogs. It is a continuation of the spot released earlier this year. What’s endearing about these spots (the Indian ones included) is that the kids act ‘naturally’. Most commercials featuring kids (not toddlers) usually lack this touch. And for folks outside UK, the oh-so-cute British accent always works. This ad is meant to introduce the snack pack – only the ending of the…
Our Mobile Planet, released in 2011, has some great pointers to the future of mobile phones. The data pertaining to India is for 2011 (while for some countries like USA, the 2012 data is available) and has interesting information pertaining to smartphone usage. Here are a few interesting slides: Source: Our Mobile Planet Its not surprising to see the low penetration of iOS in India. I would imagine that the Android numbers would look up…
Old Spice Body Spray ‘s new interactive video featuring Terry Crews is going viral. What’s it about? As with other Old Spice ads featuring Terry Crews, it’s intriguing and entertaining. Terry Crews, sitting on a chair is surrounded by several musical instruments. He has sensors stuck to his body and every time he flexes a muscle, it sets off a connected musical instrument. The real fun though starts after the video plays out – users…
Google India has launched a new initiative called ‘Lat’s Talk Mo’. The attempt is to highlight the importance of mobile for brands & businesses. The goal: to urge businesses to optimise their mobile presence. I think its a fantastic, much-needd initiative for India – especially for advertisers & agencies. Everyone seems to talk about the mind-blowing number of mobile subscribers in India but precious little is being done to (a) understand the connected consumer (b)…
Here’s another clever use of Twitter by a brand. This time its for an auto dealer, Pfaff Auto in Ontario, Canada. They have announced a ‘Tweet Race’. Here’s how it works: Starting August 27th, 2012 the first 10 people to get 2,500 new Twitter followers will win a key. One of those keys will unlock the door of a new Audi A4 with a free tuning package and a one-year lease. Given the attractiveness of the…
Ashu Mittal, a photographer and self confessed Instagram addict, wrote a lovely post: ‘Don’t hate Instagram but embrace it’. The article is a response to a school of thought which believes that photo sharing apps, specifically Instagram debases ‘real’ photography. The argument is that it makes people believe mistakenly that they are great photographers while the truth is that becoming a real photographer cannot be just about pressing a button and adding a few pre-programmed…
A couple of new ads are out from Flipkart. To me, they reinforce the ease of use (a continuation of the ‘no kidding’ ads) of the brand and take forward the visual identity of ‘kids as adults’. Agency: Happy Creative Services. View the other ad here. The ads are enjoyable and you notice a lot of little, cute nuances with every viewing: Mr. Impatient in the lift, him on the ironing board, the school quiz sequence…
The Facebook Brand Page has become de rigueur for virtually all brands today. Every brand seems to have one, irrespective of category or target audience – small business, CPG, large multinationals, service brands, entertainment brands (including movie titles & TV shows) to name a few. What’s more, most brand owners would be satisfied with the results of the brand pages – there seems to be a lot of fan interaction and measurable results. And a…