This is typically British. The background: a fresco called Ecce Homo (Behold the Man) by Elias Garcia Martinez has held pride of place in the Sanctuary of Mercy Church near Zaragoza for more than 100 years. In an attempt to restore the fresco, an elderly parishioner, Cecilia Gimenez botched up the piece of art. While her intent was good, the result clearly was not.
BBH spotted an opportunity and created The Cecilia Prize. The idea: The Cecilia Prize for amateur restoration has been created in honour of all the fixers out there. Tweet your entry with #ceciliaprize for your chance to win a poster of the restored Ecce Homo, the painting by the now world famous Cecilia Gimenez.
Some of the entries (posted on Pinterest) which is ideal for such stuff are quite funny – especially Ecce Homer. Of course, being irreverent on subject like this could be controversial and I can’t imagine something like this in India.
Stuff like this (created by Viv Yapp and Ak Parker of BBH) does two things: makes the agency cool (for potential employees especially) and conveys the message that they ‘get’ how new media works.
Via: Creative Review