The 2013 Volkswagen Jetta commercial for the US market, shows the benefits of keyless access. The creative dramatises the everyday usage of such a feature – placing the car keys (oh yes, you still need a key to start the car) in shirt or pant pockets. Or elsewhere.
Another winner from the agency which also created ‘The Force‘. Not as dramatic as The Force perhaps, but damn funny. The song (‘Dirty Old Egg Sucking Dog‘ by Johnny Cash) selection: spot on. And oh, most importantly it was about focus and relevance: two aspects missing in the parent brand’s recent India activity. That calls for another bog post.