The last time a movie did something this head-turning was The Simpsons Movie when they converted dozens of 7-Eleven Stores into Kwik-E-Marts. It wasn’t just about branding the stores with movie posters & characters from the The Simpsons: they sold items that until now existed only on the show: Buzz Cola, KrustyO’s cereal and Squishees. That was audacious and big. Image: Via And now comes something equally big: a teaser for Monster’s University from Pixar. The promo…
‘Bollywood has blown film’s marketing out of proportion’, said actor Paresh Rawal recently. He was referring to the trend of on-ground activations related to virtually every film, which call for stars to ‘interact’ with fans in malls across the country. He also mentioned that only the Hindi film industry resorts to such marketing activities and that ‘stars have lost their magic’ as a result of that. It’s obvious that movie marketing has come a long…
Word puns on names of cities have been done before in print campaigns. But this one from Expedia, UK stood out for me because the puns on airport codes were connected to a product feature and executed smartly. Agency: Ogilvy. Via. LKE ADS LOT. BRT GRN.
Great stuff. Says it all without saying a word. Agency: Publicis, New York Sure to strike a chord with those suffering from sensitive teeth. And as with print ads that tell a visual story the readers joins the dots in his mind to complete the story. Always a great way to ensure memorability.