Agency: BBH This is brilliant stuff again from The Guardian and BBH. If last year’s ‘Open Journalism’ dramatised how new media impacts journalism, this one is a pure plug for Guardian’s weekend supplement. The tongue-in-cheek approach, Hugh Grant as spokesperson and the deliberately over-the-top Hollywood style promo make for a riveting package. As the PR blurb says: The weekend wouldn’t be the weekend without the Saturday Guardian and the Observer. Our papers give you so…
Once in a while comes a promo idea which is unique and makes you sit up and take notice. It could be a small in shop promo with a great local cultural connect – like the ‘Phode ke dekho’ promotion Samsung did in India, way back in 2002. And then there are those jaw dropping, big, audacious ideas. The latest promotion for Axe Apollo, the deodorant, is one such. They are giving consumers a chance…
When audio and visual elements come together to compliment each other, the true potential of the TV medium is utilised. Like in this ad for Sprint’s Drive First App.
The proposition ‘Wake Up’, has a deeper meaning to it and could be interpreted as a call for ‘awakening’ (a la our ‘Jaago Re’ for Tata Tea). Nescafe Reminders tells a dream-like story of a young man reminding him of the things he failed to appreciate in life.
A lovely print campaign for Thwaites Wainwright Golden Ale, extolling the virtues of countryside living. The campaign uses beautifully illustrated Lakeland scenes, stylistically based on the black-and-white drawings in Alfred Wainwright’s guide books.
In many parts of the world populations are aging. Heineken wants to create products better tailored to the specific needs of the 60+ age-group. Through Ideas Brewery, they are asking creative people from around the globe to share their observations and insights on the lives and preferences of this golden generation. Participants are invited to film, photograph or write their observations on the lifestyles and preferences of the 60 -70 age group. There is obviously…
Great casting and acting, especially from the mother. Agency: Ogilvy Production House: Curious Films The portrayal of unconditional love and an all-sacrificing mother does touch a chord. The link to the brand is a bit tenuous and at best tangential, but then in a commodity product there is no option but to entertain and appeal to the emotions. What say?
Marketing colas must be one of the toughest jobs in the world. This advertising-dependent category has nothing much to write home about in terms of inherent product features and yet has to create brand preference in a crowded market place. A lot depends on the planning stage – the phase before the creative execution is finalised. Since a lot depends on ‘how’ it is said, the creative minds need a clear, inspiring direction to work…
Micromax has clearly embarked on an image makeover. It is attempting to shed the image of a ‘cheap, Chinese knock-off’ and adopting a premium imagery. The interview with the new CMO of Micromax, Shubhodip Pal, was an interesting read and touched upon this and related issues. The premium imagery is sought to be reflected in the new ad for Canvas 2, with its foreign locales, models, understated tone of voice and very importantly, not touting…
A full page ad in the Times of India guarantees that an ad reaches millions of homes. But that doesn’t necessarily mean that the ad will get noticed. It takes creativity and a relevant message to do that. Sure, being on the cover and having actors like Shahrukh Khan and Deepika helps. But it still doesn’t take away credit from the creative team behind the Chennai Express print ads & posters. They were different from…