ArchiveAugust 2013

Real estate corporate ads with a difference: Rustomjee – celebrating the Parsis

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Real estate ads. Groan. You can spot them from a mile. Of late most of them follow a format – highlight the location & features, wean away the riff-raff by talking about the price (Rs. 3 crores only) and promise every amenity under the sun. The corporate ads from such real estate brands too highlight their success stories & projects. In that context, it was refreshing to see these...

Nike’s new ‘#JustDoIt’: re-interpreted for the digital age

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It’s been 25 years since the slogan ‘Just Do It’ debuted for Nike. 25 years is a long time in advertising where campaign ideas and ads change almost every year. The tag line is popular, considered cool, part of everyday parlance and resonates even with the younger audience, who may have not been exposed to a lot of the earlier work. Nike just released a new theme ad and not...

The Bank of Mum and Dad: serious problem tackled with British humour

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The problem: with soaring house prices, more and more young people in UK have been turning to their parents to help them get their first home. Even if young people work hard and save up, most will still find themselves priced out of a home of their own. Essentially, the prospect of owning a home slips away for a whole generation. So, Shelter the housing & homeless charity wanted to raise...

Vodafone ‘#MadeFor you’: charming ads, never mind the service gap

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Blazing speeds. Widest coverage. Crystal-clear call quality. Great service. We are used to such tall (conveniently non-quantifiable) claims in advertising for the telecom sector brands. However, consumer’s actual experience toward any brand in the sector is likely to be disappointing. At best, people would consider all brands to be equally bad in terms of network coverage and customer...

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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