Real estate ads. Groan. You can spot them from a mile. Of late most of them follow a format – highlight the location & features, wean away the riff-raff by talking about the price (Rs. 3 crores only) and promise every amenity under the sun. The corporate ads from such real estate brands too highlight their success stories & projects. In that context, it was refreshing to see these set of ads for Rustomjee, the Mumbai based real estate brand.
Agency: ideas@work
The concept of associating the brand with Parsi New Year and taking a light hearted approach to the community’s heritage, culture and quirks (‘No Parsi mother has ever said ‘Dikra its time to get your own house’) really stands out.
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