ArchiveMarch 2014

This Is a Generic Brand Video: a master class from @dissolve


If you were anywhere near the internet recently you could not have missed the ‘This is a Generic Brand Video’. It has been written about in leading trade publications and got truck loads of social shares. When silly cat videos and poorly sung songs go viral we initially wonder why and then it dawns on us: there is an inherent entertainment value in such videos without an overt...

Intrusion and clutter as advertising strategy: the design chaos in Indian media


Remember those cricket live telecasts on Doordarshan where an ad would be inserted barely after the last ball of an over is bowled? It was as if a sarkari official was itching to press the play button of an ad on every possible ‘break’ – real or imagined. And it only drove us viewers up the wall, forgetting to pay attention to the ad (which was quite often stopped mid way to get...

Microsoft Office for iPad: the right step, a bit late?


There was a time in my life where virtually everything to do with office productivity was connected to a Microsoft product: the OS on the PC, Outlook mail, Powerpoint for presentations and Word for documents. I was never a spreadsheet guy so my exposure to Excel was minimal. Even when I switched to a Mac, I relied heavily on PowerPoint, Outlook and Excel. And then something changed all that:...

14 beautiful iOS apps designed in India


When you fire up the Paytm app for the first time, you are greeted with a message: ‘Handcrafted in India’. What if one were to list such ‘handcrafted in India’ apps? The response I got on Twitter included some common apps – Cleartrip, Zomato, Paytm to name a few. Most were commenting on the looks while some talked about the UX too. I have a 16BG iPhone and so I am...

Of Apple and social media aversion


“Is Apple anti-social?” asked Matt Foulger in a recent blog post. The article refers to the culture of secretiveness, bare minimal official presence in social media platforms (through iTunes, which used to promote featured artists and iTunes-sponsored events) and the failed experiment with Ping. The article also mentions that Apple can afford to be anti-social thanks to a loyal...

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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