This Is a Generic Brand Video: a master class from @dissolve

If you were anywhere near the internet recently you could not have missed the ‘This is a Generic Brand Video’. It has been written about in leading trade publications and got truck loads of social shares. When silly cat videos and poorly sung songs go viral we initially wonder why and then it dawns on …

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Microsoft Office for iPad: the right step, a bit late?

There was a time in my life where virtually everything to do with office productivity was connected to a Microsoft product: the OS on the PC, Outlook mail, Powerpoint for presentations and Word for documents. I was never a spreadsheet guy so my exposure to Excel was minimal. Even when I switched to a Mac, …

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14 beautiful iOS apps designed in India

When you fire up the Paytm app for the first time, you are greeted with a message: ‘Handcrafted in India’. What if one were to list such ‘handcrafted in India’ apps? The response I got on Twitter included some common apps – Cleartrip, Zomato, Paytm to name a few. Most were commenting on the looks …

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Of Apple and social media aversion

“Is Apple anti-social?” asked Matt Foulger in a recent blog post. The article refers to the culture of secretiveness, bare minimal official presence in social media platforms (through iTunes, which used to promote featured artists and iTunes-sponsored events) and the failed experiment with Ping. The article also mentions that Apple can afford to be anti-social …

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Scottish Police Federation #itswhatwedo: raising the profile

A recent episode of Satyamev Jayate focused on police reforms in India and creating what they called ‘people’s police’. Among other issues, the episode touched upon bringing dignity to the police personnel’s job and making them feel respected. It’s a pity that we associate words like corrupt, petty, inept when we think of our policemen. …

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Apple launch in 2014: under a larger microscope

The iPhone launch in 2007 was unprecedented in many ways. There was hype and media attention during the launch alright, but what followed was even more interesting. A six-month window of pre-launch publicity, virtually unchallenged by any competitive activity. According to Harvard Business School professor David Yoffie, Apple generated $400 million in free iPhone advertising …

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