Loved these set of ads for Fromm Family Foods- ‘a fifth generation family owned & operated company specializing in finely crafted pet food & treats’. The illustration style compliments the idea of ‘pet food created with care’. To me it conveyed a sense of care, affection and that ‘lovingly created’ feeling we have for our special ones – the pets. The campaign is created by : Eichenbaum & Associates, Milwaukee. According to their site, their…
‘Whenever Samsung, Nokia, BlackBerry or any other smartphone company uses a celebrity to hawk their wares, tech bloggers immediately search for instances of that celebrity using an iPhone’ wrote BGR in an article titled, This is easily one of the most annoying things tech bloggers do. The article went on to say: Often times, the celebrities paid to promote these products in a TV commercial, at an event or in some other advertisement don’t actually…
The Twitter world was abuzz today with live updates on the Oscars and the Ellen DeGeneres selfie (which at the time of writing, has clocked 2.4mn RTs and 1.1mn favourites). Samsung was the official sponsor of the event and product placement with Ellen wielding the phone (a Note 3, I guess) was prominent. Even before the event it was announced that Samsung would be sponsoring a special selfies segment and that seemed to be the…
When it comes to advertising claims, ‘addictive news content’ cannot possibly be uniquely ‘owned’ by a single brand offering sports coverage. Sports news by nature is addictive especially when it comes to live scores. Even with post match analysis, the passionate followers of a sport display massive devotion to a sports property – be it offline or online. But magic happens when the creative team takes that ‘so addictive’ proposition and produces something that brings…
When pundits say that the ‘good old 30-second commercial is dead’ many old-schoolers in advertising point to the ever growing popularity of TV, even in developed countries and laugh. Those who proclaim the death of the TVC are considered to charlatans and worse still, labeled with the ultimate insult: ‘social media expert’. In my view, the death of the 30-second commercial is not upon us – the power of television is unmatched in many markets…
Social Media addiction is a modern ‘ailment’ for which many have found self-medication in the form of detox. It is quite common to see regular users of social media platforms (especially Twitter) take a complete break; some vow to stay away from such platforms during family occasions or even on weekends. Such a realisation has come by voluntarily and not through any stimulus driven by advertising campaigns. Such activities are seen as necessary to maintain…