Seen and noted: French Ministry of Health Childhood Obesity Awareness

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Sometimes, you just know that you’ve spotted an absolute winner at just a glance. Here’s one such ad for the French Ministry of Health Childhood highlighting awareness on obesity. The simple message: Obesity starts from childhood.

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Art Director:David Lesage
Copywriter:David Lesage


Brilliant stuff from all angles – insight, creative leap, simplicity and an idea that transcends languages. Cannes contender?

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