First rule of advertising? Noticeability. If your ad isn’t clutter breaking, making people to sit up and take notice, it is quite pointless. Second rule: convey a single relevant benefit in an interesting manner. A new campaign for Vorwerk Kobold vacuum cleaner does both with aplomb. The single-minded proposition: Get your sofa back. With the crumb-sucker.
Agency: Kolle Rebbe, Hamburg, Germany. Via.
Am sure you also went, ‘Oh yes, I have been through this situation’ when the visual pun dawned on you. I liked.
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Vorwerk vacuum cleaner: visual pun at work from @kollerebbe: http://t.co/gLiExDmy1e #advertising #branding #brandworms
RT @bhatnaturally: Vorwerk vacuum cleaner: visual pun at work from @kollerebbe http://t.co/1bVPA1PMWX