Vorwerk vacuum cleaner: visual pun at work from @kollerebbe

V

First rule of advertising? Noticeability. If your ad isn’t clutter breaking, making people to sit up and take notice, it is quite pointless. Second rule: convey a single relevant benefit in an interesting manner. A new campaign for Vorwerk Kobold vacuum cleaner does both with aplomb. The single-minded proposition: Get your sofa back. With the crumb-sucker.

vorwerk-vorwerk-kobold-vc100-get-your-sofa-back-print-357610-adeevee

vorwerk-vorwerk-kobold-vc100-get-your-sofa-back-print-357611-adeevee

vorwerk-vorwerk-kobold-vc100-get-your-sofa-back-print-357612-adeevee

Agency: Kolle Rebbe, Hamburg, Germany. Via.

Am sure you also went, ‘Oh yes, I have been through this situation’ when the visual pun dawned on you. I liked.

Facebook Comments

2 comments

By bhatnaturally

About Me

bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

Connect With Me

Recent Posts