First rule of advertising? Noticeability. If your ad isn’t clutter breaking, making people to sit up and take notice, it is quite pointless. Second rule: convey a single relevant benefit in an interesting manner. A new campaign for Vorwerk Kobold vacuum cleaner does both with aplomb. The single-minded proposition: Get your sofa back. With the crumb-sucker.
Am sure you also went, ‘Oh yes, I have been through this situation’ when the visual pun dawned on you. I liked.