Advertising

Vorwerk vacuum cleaner: visual pun at work from @kollerebbe

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First rule of advertising? Noticeability. If your ad isn’t clutter breaking, making people to sit up and take notice, it is quite pointless. Second rule: convey a single relevant benefit in an interesting manner. A new campaign for Vorwerk Kobold vacuum cleaner does both with aplomb. The single-minded proposition: Get your sofa back. With the crumb-sucker.

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Agency: Kolle Rebbe, Hamburg, Germany. Via.

Am sure you also went, ‘Oh yes, I have been through this situation’ when the visual pun dawned on you. I liked.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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