Seen and noted: Kleenex Let It Out


It’s only a box of tissues. But the level of consumer engagement being created around Kleenex, the Kimberley-Clark owned brand is amazing. In UK, they have launched a new TVC for their theme ‘let it out’. The theme isn’t just about cleaning your snot: ‘When people let go, they feel free and relieved. We all carry a lot of emotional weight inside, and it’s high time we let it out‘, says the UK website.

Agency: JWT. Via: The Inspiration Room Daily

On a related note, there are several interactive and themed promotions on Kleenex across their variants: Get Mommed, for one. It’s a topical promo – the premise being that during this winter season you need some TLC from a ‘mom’ and you have the chance to choose your mom. More on this later. No wonder efforts like this makes the brand generic to the category.

Add comment

By bhatnaturally

Follow Me

About Me


Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

Random Posts