More short and sweet stuff


While writing about short duration TV commercials, I forgot to mention the mother of all short duration commercials: the one-second TVC, from Miller Lite.

1. Miller Lite: aired during this year’s Super Bowl this is a triumph for strategy, media planning and creative.

2. Sylvania: Thai ads are another great source of story telling- most of them based on humour and a distinctly local way of life. Here are a couple:

3. Vodafone UK: this ad won at Cannes for this campaign dramatizing the ‘sometimes life is more than a 3-minute conversation’ idea.

That’s it on the short duration ads. Regular broadcast will resume soon.

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By bhatnaturally

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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