While writing about short duration TV commercials, I forgot to mention the mother of all short duration commercials: the one-second TVC, from Miller Lite.
1. Miller Lite: aired during this year’s Super Bowl this is a triumph for strategy, media planning and creative.
2. Sylvania: Thai ads are another great source of story telling- most of them based on humour and a distinctly local way of life. Here are a couple:
3. Vodafone UK: this ad won at Cannes for this campaign dramatizing the ‘sometimes life is more than a 3-minute conversation’ idea.
That’s it on the short duration ads. Regular broadcast will resume soon.
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