Seen and noted: beautiful ads for @bookculture from @YRNY

Some ads set you thinking long after you have glanced and digested the message. A new for campaign for a New York book shop, Book Culture is doing the rounds of ad blogs. The ad gets your attention with intriguing visuals alright but what holds your attention and sets you thinking is the central idea: …

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Coca-Cola brand activations: power of happiness proposition

Of late, there’s been a surfeit of videos for Coca-Cola which can be broadly clubbed under ‘activation’ or Promo. Most of them involve an on-ground event where consumers engage with the Coca-Cola brand directly or indirectly. Some of these activations have gone on to win awards, while many have become viral successes. All of them have …

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Salute to craftsmanship in advertising: @dandad 2014

Design and Art Direction (D&AD, formerly known as British Design & Art Direction) is a British educational charity which exists to promote excellence in design and advertising. D&AD ‘exists to stimulate, enable and award creative excellence in design and advertising’. It is a highly respected award and recognises great design beyond advertising – some of …

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Seen and noted: 7 winners from D&AD 2014 Press Advertising

The results of the 2014 D&AD Awards are out. Design and Art Direction (D&AD, formerly known as British Design & Art Direction) is a British educational charity which exists to promote excellence in design and advertising. D&AD ‘exists to stimulate, enable and award creative excellence in design and advertising’. It is a highly respected award …

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