A collection of ads and views on advertising.

Thoughts and observations on #ZeeMelt15

At the #Zeemelt15, there were a lot of sessions and workshops which I wished I could attend. It was a case of being spoilt for choice as many interesting sessions clashed in terms of timing. Of course the event had its share of presenters who drone on and on or do a sell job of their company. Nevertheless, I hope Melt becomes a permanent fixture in the advertising world and travels to other cities too. More importantly, I hope the entire advertising industry supports the event through active participation across levels.

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12 classic product demo ads: creative show and tell

We often see ads were the role of the product is minimal. The trouble with this approach is that memorability and effectiveness depends a lot on execution and media spends. I love product-centric ads and among such, creative product demonstrations are a favourite. Herewith a few classic product demos over the years.

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Snickers #hungrymistakes: idea taken to the next level

I love everything about the Snickers ‘you are not you when you are hungry’ campaign. It is based on a great insight, articulated well and the central idea is so ‘campaignable’. We’ve seen some great theme and tactical ads as part of the campaign. A new outdoor campaign takes it to the next level – actually showing people what the downside of being hungry.

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Mobile: brands paying lip service

No advertising & marketing industry conference is complete without the mention of mobile being the ‘next big thing’. Everyone agrees that the platform offers great potential and speaks of the need for a ‘mobile-first’ approach. But is the potential of mobile fully exploited by brands?

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