ArchiveOctober 2015

Advertising research and risk appetite

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Reference to advertising research in Pandeymonium and a response in Brand Equity triggered some thoughts about the topic. When in advertising, I have been part of research of two kinds: actual face-to-face meetings with end consumers (through market visits, attending focus groups) or sitting through presentations of research findings. The research was of two kinds: category research and...

Branded content and ad agencies: room for everyone

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The launch of ‘Vigyapanti’ by AIB renewed the debate in trade press about the rise of such enterprises which focus on branded content – mainly online videos focused on entertainment with a ‘role’ for the sponsoring brand. The role of the sponsoring brand could be: mere mention in the credits, a reference (tangential or otherwise) to the product and its usage or a theme revolving around the...

#GiveExtragetextra, Barbie, @Twitter, Tesla and @EffieAwards: creative ideas of the week

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Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 9th October 2015. Extra Gum First, head over to YouTube, watch this ad from 2013 for the same brand. You are likely to tear up if you have a little daughter. Then come...

3 examples of branded apps done right: useful, relevant, repeat value

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Many brands have jumped into the mobile app brand wagon only to face app discovery issues, low download counts and lack of repeat usage. Should brands or services invest in a bespoke mobile app? As I mentioned in an earlier article, a brand needs to evaluate whether it can add value in one of the key ‘mobile moments’: bored now, urgent now and repetitive now. However, not all consumer...

#SelfEsteemProject, Honda Dreams and more: creative ideas of the week

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Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 2nd October 2015. Dove: #SelfEsteemProject As continuation of the ‘Campaign for Real Beauty’, Dove has released a new film for the ‘Self Esteem...

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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