Scam ads and awards: an addiction with no fix

In the wake of some dodgy work being rewarded at Cannes, the old debate about scam ads has cropped up again. It is no secret that many agencies (barring a handful) actively seek to create work meant for awards. Such work has the following common characteristics: a likely social good cause, a relatively unknown association …

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8 print ads of note from the Cannes Lions 2016

I have a soft corner for good old print advertising, perhaps because my growing-up years in advertising were spent in an era when print ruled the roost. So, despite the industry’s penchant for using the latest technology and new-age platforms I always look out for print work in ad festivals. Herewith a few which caught …

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Dunkin’ Donuts, NASA and Google India: creative ideas of the week

Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 17th June, 2016: Dunkin’ Donuts, Cisco, and more. Dunkin’ Donuts: The World’s Fastest Dunkin’ Run The communication …

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Apple Watch: can three concentric circles evoke emotions?

At the recently concluded WWDC, Apple executives alluded to how Apple Watch users are addicted to completing the activity rings before the end of the day. watchOS 3 will even a new face showcasing the day’s activity rings. As an Apple Watch user I can vouch for the veracity in the claim that users are …

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WWDC: of continuity, new paths and focus

Every Apple event follows a set pattern when it comes to media coverage: – First, speculation and rumours about what will be announced with some leaked images if there are hardware announcements expected – post the event, a report card of what was announced. The analysis will rarely be balanced with Apple fan sites going …

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