ArchiveAugust 2016

Nike’s new ‘Just Do It’, IKEA catalogue and more: creative ideas of the week

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Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 19th August: Nike, IKEA, Harvey Nichols and more. Nike: The Next Wave The brand’s legendary tag line ‘Just Do It’ was the sign-off of many a popular ads...

#FiberFix, #LetgoCommercializer, #DeliverTheLove and more: creative ideas of the week

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Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 19th August: #FiberFix, LetGo Commercializer and more. 1. FiberFix: product demo While advertising is meant to sell a product, we often see ads where the product hardly...

#DontLetHerGo, Temptations and more: creative ideas of the week

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Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 12th August: Swachh Bharat, Temptations and more. Swachh Bharat: #DontLetHerGo Needless to say, a challenging task like cleaning up India, needs more than good ads to show...

Ad agency account management: the new challenges

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There were some strong reader comments over at LinkedIn regarding my article ‘The ad agency account executive: soon to be extinct?‘. A commenter felt that the article ‘fails to appreciate the role quality account people play as a business partner to clients, relationship manager (internal & external), sales person (growing business for the agency) and financial custodian (turning...

Tajness, Nike Unlimited and more: creative ideas of the week

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1. Taj Hotels: Tajness Service quality has been the focus area for many a hotel brand, especially in the luxury segment. The target audience is paying a premium for an overall experience encompassing all aspects of the hotel stay – from the cuisine to the spa. The Taj group is in a unique position in this domain thanks to its heritage and its reputation. Their new campaign, unveiled a new...

The ad agency account executive: soon to be extinct?

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The role of an account executive has been a butt of jokes for decades. At best, it is seen as a coordinator’s role as highlighted in the book ‘Ogilvy on advertising’. The account executive is commonly teased about not being a ‘doer’ – actual creator of the advertising product. In his book Insanely Simple, Ken Segall recounts this anecdote: There’s a story from the early days of Macintosh...

Of app user engagement, brands and design

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‘Digital media usage time is exploding right now, and it’s predominantly being driven by mobile apps’ says the 2015 Mobile App Report from Comscore. The report goes on to say ‘mobile now represents almost 2 out of 3 digital media minutes, and mobile apps alone now constitute a majority’. Apps dominate the mobile web in time spent – mobile app users spend 18x more time on apps than mobile...

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