ArchiveAugust 2016

Nike’s new ‘Just Do It’, IKEA catalogue and more: creative ideas of the week

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Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 19th August: Nike, IKEA, Harvey Nichols and more. Nike: The Next Wave The brand’s legendary tag line ‘Just Do It’ was the sign-off of many a popular ads...

#FiberFix, #LetgoCommercializer, #DeliverTheLove and more: creative ideas of the week

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Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 19th August: #FiberFix, LetGo Commercializer and more. 1. FiberFix: product demo While advertising is meant to sell a product, we often see ads where the product hardly...

#DontLetHerGo, Temptations and more: creative ideas of the week

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Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 12th August: Swachh Bharat, Temptations and more. Swachh Bharat: #DontLetHerGo Needless to say, a challenging task like cleaning up India, needs more than good ads to show...

Ad agency account management: the new challenges

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There were some strong reader comments over at LinkedIn regarding my article ‘The ad agency account executive: soon to be extinct?‘. A commenter felt that the article ‘fails to appreciate the role quality account people play as a business partner to clients, relationship manager (internal & external), sales person (growing business for the agency) and financial custodian (turning...

Tajness, Nike Unlimited and more: creative ideas of the week

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1. Taj Hotels: Tajness Service quality has been the focus area for many a hotel brand, especially in the luxury segment. The target audience is paying a premium for an overall experience encompassing all aspects of the hotel stay – from the cuisine to the spa. The Taj group is in a unique position in this domain thanks to its heritage and its reputation. Their new campaign, unveiled a new...

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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