#DontLetHerGo, Temptations and more: creative ideas of the week

Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 12th August: Swachh Bharat, Temptations and more. Swachh Bharat: #DontLetHerGo Needless to say, a challenging task like …

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Ad agency account management: the new challenges

There were some strong reader comments over at LinkedIn regarding my article ‘The ad agency account executive: soon to be extinct?‘. A commenter felt that the article ‘fails to appreciate the role quality account people play as a business partner to clients, relationship manager (internal & external), sales person (growing business for the agency) and …

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The ad agency account executive: soon to be extinct?

The role of an account executive has been a butt of jokes for decades. At best, it is seen as a coordinator’s role as highlighted in the book ‘Ogilvy on advertising’. The account executive is commonly teased about not being a ‘doer’ – actual creator of the advertising product. In his book Insanely Simple, Ken …

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Of app user engagement, brands and design

‘Digital media usage time is exploding right now, and it’s predominantly being driven by mobile apps’ says the 2015 Mobile App Report from Comscore. The report goes on to say ‘mobile now represents almost 2 out of 3 digital media minutes, and mobile apps alone now constitute a majority’. Apps dominate the mobile web in …

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