Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 19th August: Nike, IKEA, Harvey Nichols and more.
Nike: The Next Wave
The brand’s legendary tag line ‘Just Do It’ was the sign-off of many a popular ads of the past. Of late, Nike has relegated the that line to the background in many countries – though retaining the core promise and personality of the brand. The brand has created a mind-blowing new commercial for the Chinese market which brings back ‘Just Do It’ as the signature.
Agency: W+K, Shanghai
While the ad appears to be a single shot, it’s actual a feat of production magic, says Creative Director Shaun Sunholm. It’s classic, traditional advertising (without any fancy technology or digital media platform) at play. Loved it.
IKEA Catalogue: models
The IKEA Catalogue is an important tool in the marketing mix of the brand as that is the ‘platform’ which creates the stimulus for purchase. It creates the drool factor by showcasing the merchandise which are its true centre pieces. In a tongue-in-cheek video the models assume that they are the real stars and the result is quite a laugh.
Agency: DDB, Brussels
Harvey Nichols: style addicts
The print ads for Harvey Nichols (both from its London and Dubai agencies) have set a high standard in creativity. This one doesn’t disappoint too…brings a smile in your face.
FirstBank: Anywhere Banking
Bank anytime, anywhere is a common concept in banking. The idea is presented in a fresh manner in this striking outdoor campaign.
Agency: TDA_Boulder, Colorado, USA
AT&T: Distracted Driving PSA
Apparently there is a popular YouTube series called SummerBreak, which is popular among US teens. In this video, the cast members of the show chat with the interviewer about why they choose to text, check emails or compose Snaps while driving. They are then introduced to Jacy Good – who lost her parents and sustained a brain injury in a crash involving a distracted driver. The effect is powerful. I’ve always believed that such messages which invoke real fear (like the hugely successful campaign against drunk driving in Australia) is the way to go when it comes to changing behaviours, especially in India when it comes to following traffic rules & safety practices.
Agency: Strategic Content Group, Fullscreen
Which ones were your favourites? Comment in.