ArchiveOctober 2016

#BMWFilms, #NayiSoch and more: creative ideas of the week

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Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 28th October: BMW’s The Escape, Star India’s ‘Nayi Soch’ and more. 1. BMW: The Escape Whenever there’s an argument about content marketing...

Seen and noted: ‘Feed Their Curiosity’ for @whiskas_uk by @AMV_BBDO

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I missed adding this campaign to my last ‘creative ideas of the week‘ post. These three spots for Whiskas UK celebrates the curiosity of cats in an adorable fashion. Cat lovers are sure to find these spots endearing as not only are the cats cute, the campaign offers an insight into how they behave. Agency: AMV BBDO I loved the creative approach of a cat’s thoughts narrated as...

Oxo Family, Philips Everyday Hero and more: creative ideas of the week

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Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 30th September: Oxo, Philips and more. 1. Oxo family In the 80s, the ‘Oxo family’ featured in a series of advertisements featuring a typical British family...

Of celebrity endorsements, Pan Bahar and Pierce Brosnan

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Advertising is considered effective when it creates or builds affinity towards a brand or cause, leading to either an action (a sale when the opportunity arises, downloading an app, cutting out a coupon, calling a toll-free number etc.) or a behavioural or attitudinal change. An ad’s effect on sales is not immediately apparent or even possible to track as the subliminal messaging in an ad comes...

#AudiDuel, IKEA and more: creative ideas of the week

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Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 30th September: Audi, IKEA and more. 1. Audi: Duel In what seems like a tactical ad, Audi released an ad in time for the first presidential debate between Hillary Clinton...

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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