Advertising is creativity with a commercial angle. Unlike art of art’s sake, advertising has a clear business role to play – it has to help improve sales or brand affinity (which will have an impact on brand loyalty and therefore, sales). Over the years, brand owners and ad agencies have used several kinds of stimulus as tools to get across the brand message. Entertainment (jingles, humorous ads), shock value, tugging at the heartstrings are just…
It is said that a majority of advertising is mediocre and plain forgettable. While we all are exposed to hundreds of commercial messaging, only a handful are memorable. Here are a few which caught my eye over the week: Spotify’s new playlists campaign, Tanishq’s new TV ad and more. 1. Spotify: playlists Last year, Spotify created a cool outdoor campaign which presented data about the music services usage interestingly. A new campaign takes forward the…
It is said that a majority of advertising is mediocre and plain forgettable. While we all are exposed to hundreds of commercial messaging, only a handful are memorable. Here are a few which caught my eye over the week: GE’s #BalanceTheEquation, Sprite’s ‘#ClearHai and more. 1. GE: Balance the Equation A few weeks ago GE announced it has implemented a target to employ 20,000 women in technical roles by 2020 and obtaining 50:50 representation for…
It is said that a majority of advertising is mediocre and plain forgettable. While we all are exposed to hundreds of commercial messaging, only a handful are memorable. Here are a few which caught my eye over the week: This Girl Can, Apple’s ‘Shot on iPhone 7’ and more. 1. This Girl Can: Sport England In 2015, Sport England launched the ‘This Girl Can’ campaign to encourage more women to take up sport and physical…