Commercial messages, TV spots, outdoor, web-only films, print ads… are everywhere, but only a handful are memorable. A round up of creative ideas which caught my eye over the last week: Adobe Experience Cloud , Frito Lay’s #Dreamvention and more: Adobe Experience Cloud: The Heist Adobe Marketing Cloud highlighted the pitfalls of not using their platform in a series of ads over the past few years. Some of them were hilarious and drove home the…
Nostalgia is a great source to tap into for brands which target those who grew up in the ’80s and ’90s. Paper Boat’s new tribute to Indian Railways does a great job. And then there’s a nice twist to promoting DIY from the German brand, Hornbach. These and more creative ideas of the week.
Every category of advertising has a code. A common debate is one about B2B vs B2C. Luxury brands (think high end perfumes, fashion) for example, strive to create desire. The purchase decision is not influenced by rational reasons. So the advertising is anchored on intrigue and mystique and is devoid of any rational claims. While the approach is sound, the execution tends to follow a template. Most fashion brands are about models staring blankly or…
Commercial messages, TV spots, outdoor, web-only films, print ads… are everywhere, but only a handful are memorable. A round up of creative ideas which caught my eye over the last week. 1. E*Trade: Vision A personalised dashboard is not a pathbreaking, new feature when it comes to a brand in the stock trading domain. But this interpretation of ‘you see things your way’ is visually striking, trippy, memorable and – drives home the point. Agency:…
One of the lessons early on in my career was about the role of advertising and distribution. We learnt that advertising can only bring a potential customer to the shop but there are many other factors (availability, price, salesman’s push) which influence brand decision. Very often if the product asked or searched for at a shop is not available, chances are that the next acceptable (and available) brand is bought. We usually witness that with…
A local discovery platform called Nearbuy called for an ad agency pitch through Facebook Live. Apparently many agencies have responded – one through its own Facebook Live video. There’s been some debate around this event among ad industry professionals. Herewith my views: Pitches are an occupational hazard of the ad industry. Most ad agencies – even the big ones, pitch for business. Essentially it is a speculative exercise with no guarantee of results. It often uses…
It is said that a majority of advertising is mediocre and plain forgettable. While we all are exposed to hundreds of commercial messaging, only a handful are memorable. Here are a few which caught my eye over the week: Range Rover Velar, Honda Civic, Audi sandbox VR experience and more. 1. Range Rover Velar Dubbed ‘the avant-garde Range Rover’ the new Range Rover Velar has got the media buzzing. A new film, has the right…