ArchiveMarch 2017

Adobe Experience Cloud, #Dreamvention and more: creative ideas of the week

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Commercial messages, TV spots, outdoor, web-only films, print ads… are everywhere, but only a handful are memorable. A round up of creative ideas which caught my eye over the last week: Adobe Experience Cloud , Frito Lay’s #Dreamvention and more: Adobe Experience Cloud: The Heist Adobe Marketing Cloud highlighted the pitfalls of not using their platform in a series of ads over the past few...

B2B vs B2C marketing communications: notes from an ex-adman

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Every category of advertising has a code. A common debate is one about B2B vs B2C.  Luxury brands (think high end perfumes, fashion) for example, strive to create desire. The purchase decision is not influenced by rational reasons. So the advertising is anchored on intrigue and mystique and is devoid of any rational claims. While the approach is sound, the execution tends to follow a...

E*Trade, WSJ and more: creative ideas of the week

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Commercial messages, TV spots, outdoor, web-only films, print ads… are everywhere, but only a handful are memorable. A round up of creative ideas which caught my eye over the last week. 1. E*Trade: Vision A personalised dashboard is not a pathbreaking, new feature when it comes to a brand in the stock trading domain. But this interpretation of ‘you see things your way’ is...

Of brand choices, distribution and social listening

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One of the lessons early on in my career was about the role of advertising and distribution. We learnt that advertising can only bring a potential customer to the shop but there are many other factors (availability, price, salesman’s push) which influence brand decision. Very often if the product asked or searched for at a shop is not available, chances are that the next acceptable (and...

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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