Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative ads which caught my eye, the week ending 20th April, 2018: print ads for KFC, outdoor for Play Doh and a web film for Citroën among others. 1. KFC: hot & spicy The creative mind sees what others don’t. But the one’s in advertising have a daunting task – to ‘see’ such not-so-obvious things and…
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative ads which caught my eye, the week ending 13th April, 2018: American Express’ logo refresh, a corporate ad for SAP and more. 1. American Express: logo refresh Logo changes are tricky, especially for brands which are highly visible and ‘familiar’. Very often a change results in criticism since it is easy nowadays to vent one’s…
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative ads which caught my eye, the week ending 6th April, 2018: iPad’s ‘Homework’ ad, a TV spot for accounting firm Grant Thornton and more. TESCO Malaysia: The Unforgettable Bag Geography is certainly history when it comes to stunts performed by brands. What I mean is that a unique activation or a PR stunt can gain…
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative ads which caught my eye, the week ending 30th April, 2018: iPad’s ‘Homework’ ad, a TV spot for accounting firm Grant Thornton and more. 1. iPad: Homework Education is a lucrative market for computer brands in the US. Apple has had a strong play with the use of traditional Macs and then the iPads. The…