ArchiveMay 2018

The World’s Most Boring Billboard and other top creative ads of the week


This week I came across several compelling creative ads in outdoor and print mainly. The round up includes ‘The World’s Most Boring Billboard’ from Sweden and a set of charming outdoor posters for Parachute Bedding and Bath essentials. 1. Sioo:x – The World’s Most Boring Billboard Outdoor is considered a fleeting medium as its audience go past it in a jiffy and hence it must...

5 pieces of career advice I wish I had paid heed to many years ago


Many claim to have chosen careers which they dreamed of since their childhood days. It is common to hear actors, pilots, sports stars or few other professionals say that they ‘always’ dreamed of taking up their profession ever since they remember. Such blokes are fortunate. In my case, and I guess it holds true for many, I stumbled upon my chosen career quite by accident. I was keen...

BBC’s World Cup ad, Ikea “Sömnig” and more: 10 smart creative ads of the week


This week’s pick of creative ideas include a mammoth idea – beyond just a TV commercial from BBC for the upcoming 2018 FIFA World Cup, a creative print ad for IKEA and more. 1. BBC: 2018 FIFA World Cup When it comes to creating buzz around a sporting event, especially one which is a recurring event, television broadcasters look for a fresh new theme every time. Usually the theme...

Specsavers, GAP and more: top creative ads of the week


In this week’s compilation of creative ads which caught my eye: a TVC spot for Specsavers which has deliberate mistakes, a TVC with some great writing for Arla’s new line of products…and more. 1. Specsavers:eye test ‘Should have gone to Specsavers’ is a brilliant theme for the UK eye-wear brand Specsavers. It has created several memorable spots and brings alive the...

Hospital de Amor, Oakley, Swiggy and more: 8 smart creative ads of the week


Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative ads which caught my eye, the week ending 4th May, 2018: a stirring ad for Hospital de Amor – a cancer hospital in Brazil TV spots for Oakley, Swiggy and more. 1. Hospital de Amor: The Fall This is one of the reasons I love advertising. The best ads tell a compelling story or...

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