Every day we come across hundreds of commercial messages. Most of them are simply ignored while a few are noticed. An even smaller number is remembered. Here are a few which caught my eye this week ending 20th October, 2018. 1. Three UK: #PhonesAreGood Over the last few years, the negative effects of mobile addiction have been highlighted in media. ‘We are captives to our phones, they are having a deleterious effect on society, and…
I follow a handful of advertising portals which showcase new work. While most of those are run of the mill, some are memorable. A few of them are promoted heavily by a PR machinery too so that they bubble up across various news portals too. I also scour for interesting ads at the end of the week. Here’s a collection of some creative ads from last week. 1. Savlon: Braille packaging It’s always nice to…
Every day we come across hundreds of commercial messages. But only a handful are noticed and recalled. Here are a few memorable creative ads from last week. 1. Great Western Railway: adventure continues Last year, GWR launched a campaign which was given a visual treatment like the Famous Five. The idea is taken forward this year too in a new ‘adventure’. The story conveys a product feature -the rail network, in an interesting manner. Agency:…