Every week I share a few compelling creative ads which caught my eye. This week’s compilation includes a stunt from Volvo Trucks, a TVC from Aviation Gin and more. Volvo: The Tower There is a tendency in advertising to announce the death of advertising every now and then. They’d like to portray some new fad, technology or platform as the ‘next big thing’ at the expense of what is considered traditional advertising. In my view,…

This week, there were several attention-grabbing campaigns including the much-debated ‘mouldy Whopper’ ad from Burger King. However, the percentage of ads which get noticed and recalled is still minuscule compared to the vast amount of commercial messages which go unnoticed every day. Here are a few creative ads which caught my eye this week: Burger King: mouldy Whopper Last year, I was fortunate to listen to a presentation from the much-celebrated CMO of Burger King…

Advertising industry portals announce and review new campaigns almost on a daily basis. Across hundreds of ads written about in a week, only a handful get attention and traction – pretty much like real life. Here are a few campaigns which caught my eye the week ending February 14, 2020: Citroën: Cello Among SUVs, ‘space’ is a common benefit and has been interpreted in many ways – usually portraying a sporty outdoor lifestyle. A new…

Every week I attempt to share clutter breaking creative ads. As many pundits have pointed out, the real test of an ad is its noticeability. If it is not noticed, everything else – the strategy & creative process and media investments are just of academic interest. Here are a few picks from this week: Alexa: What did we do before Alexa? Most of the ads scheduled to appear during this year’s Super Bowl event seem…