The dearth of good ads during the IPL 2020 broadcast was discussed in social media and trade portals recently. The use of celebrities as a default option was also mentioned in this context. Some asked if working remotely led to a dearth of good IPL ads this year. In my view, the constraints of the lockdown periods were applicable to all. Yet, some managed to still create clutter breaking communication as seen even in the…
It is said that a majority of ads go unnoticed. It is such a pity considering the huge investments and efforts that go behind the creation of ads. Being noticed and disliked is a better state to be in than being ignored completely. No wonder the No.1 job of an ad is to be noticed – everything else is academic. In that context clutter-breaking creative ads deserve recognition. Here are a few which caught my…
Every week, I attempt to share a compilation of clutter-breaking creative ads. I also occasionally share my views on industry topics. This week, my compilation of creative ads include TV spots from Apple for the Apple Watch Series 6, Tesco UK for its Clubcard and more. Apple Watch Series 6: it already does that Over the years, the Keynote events held by Apple have been master classes in both PR and presentation. The hallmarks have…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on industry topics. Being noticed is an ad’s No.1job as far too many of our ads simply go unnoticed in the clutter of media noise. This week, my collection includes a charming ad for Yorkshire Tea among others. Yorkshire Tea: The Social Distancing Teapot Brands have been tripping over each other to release ads pertaining to the COVID-19 pandemic…
Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would be ‘it depends’. The death of the tag line has been written about in trade portals for years now. The thinking behind this approach could be the need for ‘flexible branding’ – in which they present different identities to express their range or a targeted brand strategy, in which they target specific brand messages to…
The concept of Super Apps and the success stories in China (WeChat, Alipay) and South East Asia (GoJek primarily) have been well documented, especially in tech & business columns. The discussion took centre stage again, even in mainstream media recently after it was revealed that the diversified Tata Group has plans to build a Super App of their own. “There’s an app for that” to app fatigue The App Store was launched in 2008. The…
The ad industry trade portals were abuzz recently on the topic of ageism in advertising following the comments made by the CEO of WPP. The crux of an argument from Bob Hoffman (‘The Ad Contrarian’) is that in other ‘creative’ domains the best work is produced by senior people while the ad industry thinks they can’t produce a web banner. In management consulting, legal practice or medicine the premium is on experience. Since the rise…
Every week I attempt to share a compilation of creative ads and occasionally some commentary on the business of advertising. This week’s compilation of clutter-breaking creative ads include the new brand identity from Intel (technically not an ad), a TVC from iPhone and more. Intel: new brand and visual identity Adverts created by brands are mostly ignored. That’s a horrible place to be – worse than being criticised as at least the work was noticed…