Archive

January 2021

Browsing

The first and perhaps the most important job of an ad is to be noticed. If an ad goes unnoticed – everything else (the strategy, media investments) is immaterial. Sadly, a majority of the ads out there (and we see truck loads of them every day) are not even noticed, leave alone being disliked. Clutter-breaking creative ads need to be celebrated and that’s been my intent in sharing some of these over the past few…

Recently, a well-known Indian news personality was in the news after she put out a statement on Twitter that she had been tricked into leaving the company in June after she became the “victim of a very serious phishing attack” that led her to believe she’d been hired as a journalism professor at Harvard. The news was widely discussed on social media with various theories and speculation on how someone seemingly so aware could be…

The ad & marketing industry portals were busy compiling the ‘best of 2020’ lists over the past weeks. I too have shared 30+ great campaigns of last year in three parts. Here are a few clutter-breaking creative ideas I came across over the past few days including the much talked about Burger King’s new brand identity, ad film for BBC and more. Burger King brand identity: making retro cool Going by internet reactions from the…

A print ad released by Sebamed India and their ad films seem to have garnered interest and commentary among the marketing & advertising folks on social media. Sebamed is German skin care brand marketed by USV in India. The ad is for their cleansing brand and directly names brands such as Lux and Rin in the print ad comparing their pH levels. On their website, other leading brands such as Dove and Santoor are also…