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April 2021

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Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes a humorous ad for Amazon Alexa, Dove ‘reverse selfie’, a topical ad from Heineken and more. Amazon Alexa: Pompeii The ease of use of Amazon Alexa was dramatised using…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes TV ad for Samsung Galaxy, an intriguing spot from Japan and more. Galaxy Z Fold2: flex your way There was a time when except for the iPhone, rest of the…

Traditionally, ‘value for money’ in the branding world is associated with an inexpensive brand, even a cheap one. Usually the implication is that it delivers what an expensive brand in the category does, at a lower price. Hence, suggesting a prudent buy. But even the most expensive, super luxury brand in a category can be good ‘value for money’ for someone who seeks such brands and can afford to buy them. It’s all about evoking…

The Indian Premier League (IPL), rife with celebrity ads, is not just a big event in the cricketing calendar but also an advertising event. It has been compared to the Super Bowl but the characteristics of the two events are different. Both are expensive for advertisers but the similarity ends there. Super Bowl vs IPL Cricket by nature is an advertiser’s delight as there is an opportunity to insert a spot (or two) every 5…

‘If you don’t get it, it’s probably not for you’ is a maxim which could be applicable to any form of creative arts, most recently for CRED in India. Luxury brands, especially in the super premium fragrances sector, have historically produced creatives which could leave the average consumer confused as to what the core message was. It could be a deliberate strategy to create an aura of mystique which sometimes leads to irrational desire. After…

As a rookie in the early 90s to quitting the business in 2012, I have seen quite a change in the business of advertising. I am sure several aspects of the business have changed in the last eight years too. But some fundamental aspects of the ad business, especially the discipline of ‘Account Management’ would not have changed (and will not change), whether it is the 1960s or the 2020s. Herewith some random observations about…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes smart work for KFC borrowed slogans, Posh virtual assistant and more. KFC: borrowed slogans The COVID-19 pandemic triggered a variety of tactical communications from brands. During the initial phase…