Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative including Posten’s Father Christmas & Mother Earth, Chevrolet and more is a small tribute to such efforts. Posten: Father Christmas & Mother Earth As I said in the past, personification…
Getting an ad noticed by consumers is not an easy task. Most of advertising is just ignored – a fate worse than being noticed and disliked. Ads which are seen, recalled and spoken about positively are rare. My weekly compilation of clutter-breaking ads is a small tribute to such efforts – I know how difficult it is to create such, given the fuzzy nature of briefs and the chaotic, whimsical approval process. Here are a…
Bournvita, is a malted health drink aimed at growing children. In India, mothers of such children have been its core target audience. ‘All round development’ has been the brand’s focus for decades. My earliest memory of the brand is its association with the popular ‘Bournvita Quiz Contest’ on the radio . In the recent past the brand has invested in the campaign idea ‘Tayyari Jeet Ki’ loosely translated as ‘preparation for success’ and created some…
It’s Christmas ads season in the world of marketing & advertising. It’s natural that brands try to capitalise on the opportunity that festive season presents – shopping is a big part of the celebrations. Beyond retail brands, several other categories create campaigns aimed to make the most of the season. Oct-Dec is Apple’s Q1 and new iPhone launches are timed with this period. Similarly, several other brands invest heavily to get into the consideration set.…
Advertising funds much of the media business. Even back in the pre-digital era it was acknowledged that the cover price of news papers & magazines would be prohibitively expensive for the reader. In markets like India, major dailies and magazines have been incredibly affordable. When the television industry took off, both GEC and niche channels depended on advertiser monies for support. Since the rise of internet media brands, display ads have contributed to their sustenance.…