It’s that time of the year when ‘best of the year’ lists are published, so here are my picks for ‘Best creative ads of 2022’ – similar to my list of creative picks last year and the one from 2020. Over the last few years, the ad industry has taken pains to convey that their business has changed fundamentally. Agency executives say that the business is about being at the intersection of technology & data,…
Creating clutter-breaking advertising is tough. A majority of the ads are simply ignored – a fate worse than being noticed and disliked. Given the fuzzy briefs, opaque approval process and other ills of advertising, this is not surprising. My weekly compilation of clutter-breaking creative ads is a small tribute to such marketing & advertising teams who manage to get their ads noticed, recalled and liked. Tops Supermarket: underrated gifts I loved advertising from Thailand. Am…
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter-breaking creative ads is a small tribute to marketing & advertising teams everywhere. Here are a few which caught my this past week: Uber Eats: timely delivery Fast delivery is a generic promise in…
The business of marketing & advertising is about persuasion. Brands aim to persuade consumers to change perceptions, switch brands or change habits. The various teams which make it all happen, have to persuade colleagues, seniors and partners into buying their ideas and recommendations. Such persuasion can happen through the written word (an email or memo) or talking one’s way through at meetings, discussions or through a formal presentation. When I started off in advertising, formal…
My weekly compilation of clutter-breaking creative ads is a small tribute to marketing & advertising teams everywhere. An ad first has to get noticed. Unfortunately, a majority of ads are simply ignored – a fate worse than being disliked. Apple’s brilliant ad to highlight accessibility features, Spotify’s annual ‘Wrapped’ campaign are among the pick of the ads this week. Apple: The Greatest The mobile world is dominated by Android. When it comes to choice of…