I attempt to share a curated list new creative ads almost every week. But I wasn’t much enthused about any of the new work I came across recently. So I dug into my archive of ads and picked a list of ads which won awards at Eurobest or Epica Awards more than a decade ago. Volkswagen: Parking Assist An ad which is anchored on perceptions or jokes about women drivers may get a lot of…
My weekly compilation of creative ads has been a regular affair since 2017, even though this blog has been active since 2008. Do read this week’s curated list and share your views. Apple: The Relay Among the many hallmarks of advertising from Apple, what I respect & admire most is that every story is strongly anchored on a product benefit. Yes, they did have ‘Think Different’ which was more of a philosophical approach to who…
Most ads are simply ignored – a fate worse than being disliked. Hence it is said that the most important task of an ad is to be simply noticed first. Once a brand has its consumer’s attention, rest of the goals like engagement, relevance and effecting a behavioural or attitudinal change, makes sense. Here are a few creative ads from the past week which caught my eye: Bata: Stronger Inside The 40 & 50+ age…
Every week I attempt to curate a list of clutter-breaking creative ads. It’s a small tribute to brand management and advertising agencies since a majority of ads are not even noticed by consumers. This week, continuing campaign from Bodyform, new outdoor for iPad and more. Suzuki: Swift: best kept secret Exclusivity is a badge sought after by consumers in some categories . The limited edition model or a rarely spotted fashion accessory can become objects…