Every week I attempt to share curated list of clutter-breaking creative ads, including the occasional design & packaging work. This week’s compilation included new work for Lufthansa, Burger King and more. Lufthansa: a new travel experience I had taken potshots at Lufthansa’s ‘Yes’ campaign idea on LinkedIn a few months ago. Devoid of any context, just a ‘yes’ and the logo seemed puzzling. The ‘Yes’ platform has been given a context in a new ad…
I attempt to share a curated list of clutter-breaking creative ads every week. Here are campaigns from John Lewis, Asics and more which caught my eye this week. John Lewis: The Window UK-based ‘big retail’ brands have been at the forefront of massive, big-production Christmas ads for years. It is perhaps one festive season campaign which sets up a lot of expectations – even beyond advertising & marketing trade portals. The ‘John Lewis Christmas ad’…
My weekly compilation of creative ads is a small tribute to the efforts of marketing & advertising teams everywhere. Aside from the ads, it takes innovative thinking to come up branding efforts like Lego McLaren and Apple Intelligence, which feature in this week’s list. PayPal: Everywhere Sometimes, an idea might sound silly on paper, but fits so well to the concept when executed well. PayPal’s new rewards program is described thus in the press release:…
Every week, I attempt to curate a list of clutter-breaking creative ads. Occasionally, I comment on trends pertaining to the ad industry. In this week’s collection: ads from Nike, Lancôme and more. Nike: winning isn’t comfortable Earlier this year, the ‘Winning isn’t for everyone’ ad fuelled a polarised debate on the internet. Some saw it as highlighting the wrong side of competitive sports. I personally thought it truly represented the mental resolve of top sports…
Apple is a unique company in many ways. I am not referring to its product design or the philosophy of integrating its hardware & software. Apple is perhaps the most scrutinised brand in the world – as if ‘under the microscope’ always, across all aspects of its business: from product line, design, financial performance, marketing & more. For example, a product launch from Apple gets much more media attention than any other company in the…
Every week I attempt to curate a list of clutter-breaking creative ads. And occasional commentary on the business of advertising. This week, ads from British Airways, Sennheiser and more caught my eye. British Airways: Business Class One of the hallmarks of super-premium and luxury segment in any domain – be it hotels, cars or airlines is to convey a sense of exclusivity to the core consumer. In hotel brands we see that in the form…