Every week, I curate a list of clutter breaking creative ads. This week, a uproariously funny new Thai ad for Shield Insurance Brokers, TVC for Tesco Mobile and more. Shield Insurance Broker: After Shit Happens Service The reason why I love Thai advertising like so many others is that the best ones weave in a product story strongly and do a hard sell effortlessly. The ads charm their way into gaining attention and then to…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere trying to create clutter-breaking creative ads. This week: ads from British Airways, Sprite, Flipkart and more. British Airways: An Original British Briefing The airline safety video could become a genre by itself in advertising. Many airline brands have done some great work to solve a real problem: both frequent and occasional flyers tend…
Every week I attempt to share a curated list of best creative ads from around the world. This week: ads from Huggies, Citroen, KitKat and more. Huggies: $500K vs 19 Babies đź’© Product demonstration is an effective way of showcasing specific features, their benefits and aiming to establish superiority over competition and command a premium over competition. In diapers, the most effective proof of efficacy is how it retains the ‘blowouts’. Absorbing leaks, keeping the…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting ads to be noticed is the first and most important task in brand communications. Hope you like this week’s picks of the best creative ads from around the world. Norwegian Consumer Council: A Day in the Life of an Ensh*ttificator Canadian writer Cory Doctorow coined the term ‘enshittification’ to cue how…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting an ad to be noticed, appreciated and shared is a big achievement in the world of marketing communications. FDJ-Loto: Grandma’s Secret Habitual or even occasional lottery ticket buyers are motivated by the luck factor. They buy tickets hoping that ‘this time’ or ‘some day’ they might turn out to be the…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get consumers to shop offline by HomeGoods, a smart moment marketing move by IKEA Hong Kong and more. Goel TMT: support is strength I used to joke that in India a movie actor’s career arc will include endorsing a TMT brand – especially as a bus back panel or a billboard. ‘Strength’ is the generic benefit…
Every week, I attempt to share a curated list of best new creative ads. This week, clutter-breaking ads from Kotex, CEAT and more. Kotex: own your flow In India, advertising for sanitary pads has come a long way. A couple of decades ago, periods were not even referred by name – it was just ‘for those days of the month’. Later we had product demo ads which depicted product features with the use of a…
Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads dominate the collection including ads from Anthropic for Claude and Uber Eats. Claude: AI brand wars A lot has already been said on social media and about the set of competitive ads released by Claude meant to be aired during the upcoming Super Bowl. By far the sharpest take was this: Ask a civilian which…
You know it’s Super Bowl ad season when you see your LinkedIn feed filled with campaigns anchored on bizarre themes, zany humour and probably featuring talking animals. My weekly compilation of clutter-breaking ads is a tribute to brand teams everywhere, creating such campaigns. Why is Super Bowl special for brands? Every year, brands line up to spend millions during Super Bowl. According to reports, a single 30-second ad can cost $10MN (INR 80CR+) just for…
My weekly compilation of best new creative ads is a small tribute to brand teams everywhere. I have curated a collection of clutter-breaking ads for years now. This week: ads from Uber Eats, Volvo, Delta and more. Uber Eats: Jim Courier If you are in advertising, there are some ideas which evoke the ‘wish I had thought of that’ feeling in you. Here’s one such: former professional tennis player, Jim Courier, is well…a courier for…