Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have…
Every week, I attempt to share a compilation of clutter-breaking creative ads. As many have noted, a majority of the ads out there go…
Koo is a micro-blogging platform launched in March 2020 for the Indian market. A plus point in comparison to Twitter is that the app…
When it comes to advertising, getting noticed is the most important task. The next challenge is that of engagement or evoking interest, which is…
Since we live in a world where everyone and every thing is under the microscope thanks to social media, I had said that it…
Every week I attempt to share clutter-breaking creative ads. The common thread across all such ads are that they are single-minded, entertaining (or make…
Ad agency professionals and their clients – the marketing folks at enterprises, pretty much know that a majority of the ads are simply ignored…
The first and perhaps the most important job of an ad is to be noticed. If an ad goes unnoticed – everything else (the…