I recently came across a post on Twitter which shared a response from a digital agency to a comment (complaining about the agency’s ‘toxic’ work culture) posted by its ex-employee on Glassdoor. The official response from the agency justified late nights, working on weekends and even giving up on personal life as normal – almost an expected thing to do to survive and get ahead in the advertising business. I happened to go through a…
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative ads is a small tribute to such efforts. Here are a few creative ideas which caught my eye this past week: BunBun Paprika: Bollywood Badass I find ads from Thailand…
A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not easy. My weekly collection of clutter-breaking creative ads is a small tribute to teams which manage to entertain or moves us while meeting a business objective. After all, advertising is creativity with a commercial purpose (no pun intended). Here are a few ads which caught my eye this past week or so: Prostate…
Over the last few days, couple of ads from a deodorant brand Layer’r Shot caused widespread outrage (and rightly so) in India. Both the ads are anchored on cheap word play around the brand name and lewd. In one ad, four men at a department store aisle look in the direction of a woman and ask, “Hum char, aur ye sirf ek? Toh Shot kaun lega?” (‘There’s four of us and just one of it? Who will take…
Contrary to popular perception, people don’t hate advertising. They only hate advertising that’s annoying. Worse still, they ignore most of the advertising and commercial messages that interrupt whatever they are trying to accomplish. My compilation of creative ads every week is a small acknowledgment of the effort put in bt brand teams to produce advertising that breaks the clutter to entertain or engage the audience. In this week’s collection, a mini-movie to highlight the fast…
A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not easy. My weekly collection of clutter-breaking creative ads is a small tribute to teams which manage to entertain or moves us while meeting a business objective. After all, advertising is creativity with a commercial purpose (no pun intended). Here are a few ads which caught my eye this past…
Advertising, by definition, is meant to grab people’s attention. If a campaign goes un-noticed, it’s just waste of money. In that context, what has come to be known as ‘shockvertising’ – the attempt to deliberately shock or even offend people into noticing (and discussing) an ad has come into vogue. It is certainly not a new phenomenon. A common example of such an approach is the ‘United Colors of Benetton’ campaign featuring images which were…
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative ads is a small tribute to such efforts. Here are a few creative ideas which caught my eye this past week: Michelob Ultra: McEnroe vs McEnroe Tennis fans of a…
The most important measure for any ad is not how well it was liked – it is noticeability. When an ad goes unnoticed it is a colossal waste of time, money and effort. Unfortunately, a majority of the ads out there suffer this fate. In that context, ads which are noticed, liked and recalled deserve credit. My weekly collection of clutter-breaking creative ads are a tribute to such collective efforts of brand teams everywhere. This…
If we meet someone who speaks well we tend to form a positive opinion of them: we equate articulation with intelligence. It is pretty similar to how we react to likeable ads – subconsciously we transfer this affinity to the brand. Similarly, we admire those who write well. As David Ogilvy said, ‘People who think well, write well’. When it comes to good writing, what gets our attention and keeps us engrossed could be anything…