Mostly the good bits on advertising & branding.
Every day we come across hundreds of commercial messages. Most of them go unnoticed. Ad industry portals too share truck loads of ads every day. Here are a handful which stood out for me over the last few days: Apple Watch TV spot, world’s smallest press kit and a few print ads from The John […]
Is there such a thing as brand love? Some marketers and industry observers seem to think so while others dismiss it as bunkum. Herewith some unsolicited views on the subject: Be noticed The first test of any brand and its communication is that it must be noticed. Every category has multiple players and unless the […]
I didn’t know who Colin Kaepernick was until a few days ago. Blame it on my lack of interest beyond cricket. I saw the print version on social media with the line ‘Believe in something even if it means sacrificing everything’. I did not immediately connect with with Nike’s long running ‘Just Do It’ theme. […]
Recently, the Supreme Court of India passed a judgement decriminalizing sexual relations between consenting homosexual adults. The judgement garnered a lot of visibility in the media. Sure enough, several brands saw this as an opportunity to either create social media posts or tweak an element of their service offering. When it comes to tweets, the […]
Every day we come across hundreds of commercial messages. Most of them aren’t even noticed. Here are a few creative ads which stood out from the clutter for me the last week: a continuing campaign for Snickers, Nike’s reaction on social media regarding a decision taken by the French Open authorities and more. 1. Snickers: […]