Every week, I attempt to share a compilation of clutter-breaking creative ads. I also occasionally share my views on industry topics. This week, my…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on industry topics. Being noticed is an ad’s…
Do brands and enterprises need tag lines? As with most questions pertaining to marketing & advertising, the precise answer would be ‘it depends’. The…
The concept of Super Apps and the success stories in China (WeChat, Alipay) and South East Asia (GoJek primarily) have been well documented, especially…
The ad industry trade portals were abuzz recently on the topic of ageism in advertising following the comments made by the CEO of WPP.…
Every week I attempt to share a compilation of creative ads and occasionally some commentary on the business of advertising. This week’s compilation of…
Every week I attempt to share a compilation of clutter-breaking creative ads from around the world. As pundits have pointed out before, getting noticed…
Humour is perhaps an under-explored route in advertising. Admittedly, not all categories, causes or objectives maybe be served well by making the ad funny.…