Every week I attempt to share a curated list of best new creative ads. This week too Super Bowl ads dominate the collection including ads from Anthropic for Claude and Uber Eats. Claude: AI brand wars A lot has already been said on social media and about the set of competitive ads released by Claude meant to be aired during the upcoming Super Bowl. By far the sharpest take was this: Ask a civilian which…
You know it’s Super Bowl ad season when you see your LinkedIn feed filled with campaigns anchored on bizarre themes, zany humour and probably featuring talking animals. My weekly compilation of clutter-breaking ads is a tribute to brand teams everywhere, creating such campaigns. Why is Super Bowl special for brands? Every year, brands line up to spend millions during Super Bowl. According to reports, a single 30-second ad can cost $10MN (INR 80CR+) just for…
My weekly compilation of best new creative ads is a small tribute to brand teams everywhere. I have curated a collection of clutter-breaking ads for years now. This week: ads from Uber Eats, Volvo, Delta and more. Uber Eats: Jim Courier If you are in advertising, there are some ideas which evoke the ‘wish I had thought of that’ feeling in you. Here’s one such: former professional tennis player, Jim Courier, is well…a courier for…
This week, my curated list of top new creative ads includes the return of The Most Interesting Man by Dos Equis, product-feature based ads from Ather, iPhone 17 and more. Dos Equis: Return of the Most Interesting Man In a category marked by cliched advertising, Dos Equis grabbed attention and created affinity with their ‘The Most Interesting Man in the world’ campaign. The campaign was created in 2006 by Euro RSCG Worldwide and became hugely…
Every week, I attempt to share clutter top creative ads including a two-part ‘Best Ads of 2025’. This week: ads from Heineken, Lahori Zeera Snickers and more. Heineken: in real life A proactive idea pitched to The Heineken Company by Sohyeon Bang, Senior Art Director at Machine_ was implemented by the client. I loved the idea (”Heineken has always been about: connection, laughter, and good times since 1873′) and the simple, charming execution. In the…
My weekly compilation of clutter-breaking creative ads was the source for the first part of my mega list of best ads of 2025. Here’s the second and final part. Hope you enjoy it. Five Star chicken: death of a salesman The hallmark of any top-notch advertisement is the right combination of creative strategy and execution. It takes a lot of smarts to figure out what needs to be said and then the ‘how it needs to be said’.…
Every week I attempt to share a compilation of clutter-breaking ads. It’s that time of the year when lists are in vogue as we revisit the best creative ads of 2025. Dreamies: Ad Attack Food advertising has a common proposition for both humans and pets: it is so irresistible that you’ll go to any length to get it or safeguard it from others. DREAMIES™ from Mars set up what looked like a regular vinyl billboard…
A majority of ads are simply ignored – a fate worse than being disliked. Clutter-breaking creative ads are a rarity. My weekly compilation is a small tribute to brand teams who manage to create work that’s noticed. Uber Eats: get almost anything Unlike in India where Swiggy & Zomato seem to dominate the ‘delivery everything’ in the quick-commerce category (through Instamart & Blinkit), Uber Eats is a dominant brand for such a service in the…
The marketing world is abuzz with holiday ads and promotions for Stranger Things. In my weekly compilation this week: ads from Deutsche Telekom, Uber, Apple and more. McDonald’s Taiwan: dreamy breakfast Advertising’s potential to solve a business problem through a creative idea is amply demonstrated in this campaign to promote McDonald’s breakfast in Taiwan. The problem: many consumers wake up late and hence miss the breakfast served at McDonald’s as that service is available only…
Almost every week, I share a curated list of creative ads. The movie Marty Supreme’s Zoom Call, TVC for Bang & Olufsen and other good stuff are part of this week’s compilation. Marty Supreme: marketing Zoom call Marty Supreme is an upcoming sports comedy movie. In a fantastic ad promotion idea, they show Hollywood star Timothée Chalamet ‘pitching’ whacked out ‘marketing’ ideas for the movie. The ad itself is supposedly a recording of the Zoom…