The Christmas ad season is upon us. Several brands in Europe and the US, across categories (especially retail such as John Lewis & Waitrose) create campaigns that have a global fan following. In this week’s compilation of clutter-breaking creative ads, a few Christmas ads which caught my eye, among others. Waitrose: The Perfect Gift The context: the ‘Christmas ad’ is tough brief. While UK’s ‘big retail’ brands have a natural fit and reason to advertise,…
Every week, I attempt to curate a list of clutter-breaking creative ads. Most ads are ignored and only a handful are even noticed or discussed. Ad agency & brand teams which manage to produce ads which stand out deserve our appreciation, given all the chaos during the process. In this week’s edition, ads from Jeep, Ford and more. METT Singapore: attractive In advertising, it is common to dramatise or exaggerate a benefit of the product…
Over the last few days tributes have been pouring for Piyush Pandey. His passing away is a great loss for the world of brands and advertising. His work & legacy touched millions of lives as witnessed by the heartfelt expressions from not just advertising & marketing folks but common people too. While reading the various articles & social media posts about him, I was reflecting on a couple of aspects that he was known for:…
Creative ads that catch our attention are a rarity. Most advertising is eminently forgettable and totally ignored by consumers. Only a fraction get noticed and an even smaller number are liked, remembered or even discussed. My weekly compilation of clutter-breaking ads is a small tribute to brand and ad agency teams everywhere. The Ordinary: The Periodic Fable In the digital world, many D2C brands have gained traction fairly quickly (as compared to the years of…
Every week, I attempt to curate a list of creative ads which break through clutter and information overload. In this week’s edition: ads from the US and Australia for Uber, a TVC for an e-commerce brand in Canada and more. Uber: master class in theme advertising and use of a medium Recently, I came across a campaign for Uber in the US which caught my eye in the context of two things (a) creating theme…
A majority of advertising is simply ignored – they are not even noticed. That’s why ads which get noticed amidst media clutter and better still be remembered, talked about and shared need to be celebrated. My weekly compilation of clutter-breaking ads (and occasional rants on advertising) is a small tribute to agency teams everywhere. Kerala Super League: episodic fun League championships have long created fan following. The popularity of IPL in India has spawned a…
Of late, many on social media have given free advice to Sridhar Vembu of Zoho to change the name of their messenger service, Arattai. Their reasoning: it is hard to pronounce and not ‘evocative’ in meaning to many who don’t know Tamil. The context: many discovered Arattai recently after a call for using ‘Made in India’ products by the central government ministers on social media. Needless to say, a brand name is important. In the…
I attempt to share a curated list of clutter-breaking creative ads every week. I could not publish one last week and so here’s a round up of ads from the last couple of weeks or so. You can catchup on my past compilations and occasional rants on advertising, here. Uber Eats: Banderas, Jude Law, Bradley Cooper Over the last couple of years, Uber Eats has released some compelling ads to cue that you can order…
Advertising is an interruption to whatever people are doing. It’s first and most important job is to get noticed. A majority of ads are simply ignored. It’s only fair that we celebrate clutter-breaking creative ads that are not just noticed but are also talked about. KFC Thailand: Baby Sanders Collection The context: to celebrate Colonel Sanders’ birthday month, KFC Thailand launched Baby Sanders Collection – a limited-edition series that reimagines Colonel Sanders as six collectible…
Every week I attempt to share a curated list of clutter-breaking and inspiring creative ads from around the world. This week: Kung Fries from Taiwan, Liquid Health from the US, Zeno Health from India and more. McDonald’s Taiwan: Kung Fries Food advertising isn’t always about drool-worthy product & ingredient shots (like in Lurpak). But then you might wonder if McDonald’s and French fries qualify as food. Nevertheless, who are we to judge what’s popular especially…