Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

Even more creative ads for the #StayHome era


The current COVID-19 global crisis is unprecedented and incomparable in terms of crisis communication. There perhaps has been no single global pandemic or crisis affecting virtually all countries, citizens and enterprises. All previous crises were limited to a company (e.g. Maggi, Cadbury’s) or a category at best. In company-specific issues, they addressed product concerns on time...

Creative ads of the week with #StayHome messages: Mini, Volvo and more


For the past few weeks or so brands have attempted to create communication with the crisis triggered by COVID-19 outbreak as the context. These fall into two buckets: one expressing concern and solidarity (‘We are in this together’) and other urging consumers to follow safety guidelines such as staying home and maintaining social distance. I find the former lot a bit stretched and...

Advertising in the time of COVID-19


There’s a lot more to marketing than just advertising. Pricing, product portfolio strategy, segmentation, packaging, distribution and more as intrinsic to marketing as advertising. But thanks to media attention many equate marketing to be just about planning and implementing ad campaigns. As Mark Ritson points out in this brilliant article, says: Marketers have been gradually but...

12 creative ads from the archives


Every week I attempt to share a few clutter-breaking creative ads. Occasionally, I comment on industry trends and topics. This week, there weren’t very many new ads of note. So herewith an assortment of ads, new & old (from my vast collection of ads). Brands have come to see every occasion or major news event as an opportunity to advertise. The current Coronavirus global crisis is no...

Consistency vs change: the eternal struggle in marketing & advertising


In 2016, consulting company R3 Worldwide carried a report on ‘40 client-agency relationships that have stood the test of time‘. While the average length of the top 40 relationships was a commendable 22 years, the benchmark was 3.2 years. It would be interesting to see if there have been any major changes four years hence and know of the average client-agency tenure today. One can...

4 top creative ads of the week: Apple, Direct Line, Lurpak and more


It did not feel a week of rich pickings when it comes to creative ads. Over the last few years, I have attempted to share a handful of compelling creative ads across TV, print, outdoor and ‘new media’. This week’s compilation includes ads from Apple, Direct Line and Lurpak. Apple: Hermitage When most of the industry players in the Android world were regularly listing technical...

People don’t care about advertising, but that’s only half the story


A couple of recent articles caught my eye: one saying that the general public care a toss about advertising and then a rebuttal. Both these got me thinking if the advertising profession worries far too much about its output and impact on society. Undoubtedly, advertising plays a critical role in commerce – brands are built and employment generated with advertising as an important catalyst...

Honda Civic, Burger King and more: 6 top creative ads of the week


This past week advertising industry trade portals and social media feeds were filled with creative ads on the occasion of International Women’s Day. As with most advertising, a majority of them were just adding to the noise. Moreover, only a handful of such occasion-led ‘topical’ campaigns have a connect to the brand and are relevant for the occasion. Brand teams are driven by...

Volvo, Aviation Gin and more: creative ads of the week


Every week I share a few compelling creative ads which caught my eye. This week’s compilation includes a stunt from Volvo Trucks, a TVC from Aviation Gin and more. Volvo: The Tower There is a tendency in advertising to announce the death of advertising every now and then. They’d like to portray some new fad, technology or platform as the ‘next big thing’ at the expense of...

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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