Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test of advertising – get noticed and then go on to be remembered or shared. This week: ads from MakeMyTrip, LG, Bayer and more. MakeMyTrip & Ministry of Tourism: stories & memories MakeMyTrip and the Ministry of Tourism have come together to launch 350 guided tours across 60 Indian cities. A new film conveys that we…
Last weekend, I got a chance to take part in an audio event to discuss ‘The Changing Landscape of branding’. Here are some points which I attempted to elaborate and a few others which struck me as relevant later: Branding: what is it? Over the years, I have heard the term branding being used in different contexts. When a client says ‘branding is weak’ it could mean that they fear that the viewer may not…
An interesting discussion with Lakshmanan Narayan, CEO and co-founder of Unmetric in this week’s Storybard, touched upon the topic of brands sponsoring global events. Specifically, the issue was about how with global events like FIFA World Cup, brands not associated with the event in an official capacity as sponsors are gaining mileage through through brand content in social media. So it begs the question, ‘do brands have to be sponsors anymore?’ Brands stealing thunder from…