‘Heaven Sent’, United – Team USA and more: creative ideas of the week

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Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 29th July: Stride gum’s ‘Heaven Sent’, United and more.

Stride Gum: Heaven Sent stunt

Luke Aikins is a career sky-diver will leap out of a plane on 30th July, with no gear — no parachute or wing-suit. He is jumping from 25,000 feet into a 100-feet net, suspended 200 feet off the ground. The stunt will be covered by Fox TV in the US and Stride Gum is the sponsor. What’s the brand connect you ask? The chewing gum is supposed to deliver an intense taste experience and this is part of brand content. While the stunt in itself has the potential to deliver eye balls, the brand connect was tenuous and not apparent unless explained, I thought.

Agency: Amusement Park Entertainment

United: Team USA

The tagline is ‘One journey, two teams’: the journey is the trip to Rio Olympics and the two teams are United and Team-USA. The ad stars Team USA athletes performing their sport at an airport. The partnership and the brand cues were spot on, I thought.

Agency: mcgarrybowen

McDonald’s: airport signage

The visual cues and the line ‘One tasty view’ work very well for this airport signage.


Agency: Moroch Partners, Dallas

Gatorade: The Boy Who Learned to Fly

The film is more of a showcase for Moonbot Studios as it is not a typical ad with a story and a twist in the tale. This 7-minute film is based on true events from Usain Bolt’s life.

Agency: TBWA\Chiat\Day

Which one was your favourite? Comment in.

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