Every week, I attempt to share a curated list of clutter-breaking ads. The first and most important job of an ad is to get noticed – everything else is secondary. But unfortunately most ads are simply ignored: a fate worse than being disliked. Here are a few recent ads which caught my eye. Oura: give us the finger The context: over the last few years, smart rings have become popular as health accessories. Most ads…
Air India revealed its new logo and livery earlier this week. The change is anchored on the ‘window of opportunity’ theme: According to the airline’s press release, the new look is shaped around the reimagining of the iconic Indian window shape into a golden window frame, which became central to the new brand’s design system that is intended to symbolize the “window of possibilities”. Source As part of the launch, there is also a TVC…