The marketing world is abuzz with holiday ads and promotions for Stranger Things. In my weekly compilation this week: ads from Deutsche Telekom, Uber, Apple and more. McDonald’s Taiwan: dreamy breakfast Advertising’s potential to solve a business problem through a creative idea is amply demonstrated in this campaign to promote McDonald’s breakfast in Taiwan. The problem: many consumers wake up late and hence miss the breakfast served at McDonald’s as that service is available only…
The Christmas ad season is upon us. Several brands in Europe and the US, across categories (especially retail such as John Lewis & Waitrose) create campaigns that have a global fan following. In this week’s compilation of clutter-breaking creative ads, a few Christmas ads which caught my eye, among others. Waitrose: The Perfect Gift The context: the ‘Christmas ad’ is tough brief. While UK’s ‘big retail’ brands have a natural fit and reason to advertise,…
While I was busy compiling my list of best ads of 2024 (Part 1 and Part 2 for now) there were some clutter-breaking creative ads which got talked about in social media. Here’s a quick roundup of ads from the past week or so which caught my eye: Apple Holiday: Heartstrings My all-time favourite holiday ad from Apple is ‘Misunderstood’ from 2013. Usually I can guess the likely twist in the tale but that one…
Every year, Christmas themed ads are the highlights of the global advertising calendar. The festive season naturally seeks a spike in consumption across categories and hence many brands invest in campaigns to be in the consideration set. UK retail brands such as John Lewis, M&S, Lidl among others dominate the buzz around such campaigns. This week my curated list includes these and more. Waitrose: Sweet Suspicion I think it’s a misconception among some creatives in…
The first part of my picks for ‘best ad campaigns of 2023’ is here. Every week, I attempt to curate ad campaigns which break through the clutter (the first real job of any ad) and convey a relevant message in an engaging manner. Here are a bunch of campaigns which caught my eye during the second half of the year: Chevrolet: memories Christmas ads can easily fall prey to a template. It can be argued…
Every business looks forward to the festive season. Globally, the Oct-Dec quarter is considered the best of such seasons. Apple times the launch of its flagship iPhone to coincide with this period. Many brands create ads to capture the festive mood among consumers encouraging them to spend. Christmas themed ads in the west and Diwali-themed ads in India are common during this period. Over the past weeks, I have come across a few festival themed…
It’s Christmas ads season in the world of marketing & advertising. It’s natural that brands try to capitalise on the opportunity that festive season presents – shopping is a big part of the celebrations. Beyond retail brands, several other categories create campaigns aimed to make the most of the season. Oct-Dec is Apple’s Q1 and new iPhone launches are timed with this period. Similarly, several other brands invest heavily to get into the consideration set.…
In 1989, British Airways released a campaign considered to be a classic in advertising. Back when special effects were not as advanced as they are today, it brought alive the idea of the brand bringing people together. In 2014, technology was used cleverly to make it appear as if a small boy ‘looked up’ every time a British Airways flight flew over a billboard in Piccadilly Circus. Of course there have several memorable tactical ads…
In the marketing & advertising world, creative work from Thailand is considered to be among the best, both in terms of creative idea and craft. All of them are uniquely Thai and many are bizarrely funny. Production values and execution are also top notch with Christmas-themed ads from Europe. During last week I came across such campaigns, among others, which were clutter-breaking. More such compilations in my archives along with some occasional commentary on the…
The ‘Shot on iPhone’ series is a great example of letting the results do the talking rather than list the technical features of a phone as camera. In the latest edition, iPhone 13 Pro’s great video capabilities are showcased. A heart warming commercial, Pampers for Preemies, which strengthens Pampers’ perception as an expert can be seen in a new ad. These are part of my weekly collection of clutter-breaking creative ads (aside from the occasional…