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The ‘Shot on iPhone’ series is a great example of letting the results do the talking rather than list the technical features of a phone as camera. In the latest edition, iPhone 13 Pro’s great video capabilities are showcased. A heart warming commercial, Pampers for Preemies, which strengthens Pampers’ perception as an expert can be seen in a new ad. These are part of my weekly collection of clutter-breaking creative ads (aside from the occasional…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. Here are this week’s picks including ‘Icelandverse’- a parody on metaverse and more. Inspired by Iceland: parody on metaverse Poking fun at jargon or needlessly complex, obscure language used in the business world…

Every week I attempt to share a compilation of clutter-breaking creative ads. It is a small gesture to show my appreciation for the creative minds in advertising as I know how difficult it is to produce relevant, interesting work for brands. Unlike the past couple of weeks, I do not have a long list to share this week ending 20 November, 2020. Liberty Mutual: customise and save Parity products have it tough. When there’s hardly…

Clutter-breaking, compelling and relevant creative ads which trigger a change in attitude or behaviour are hard to come by. In fact, a majority of the ads go un-noticed. That is a such a shame – worse than being noticed but disliked, as it takes a lot of effort, time and money to create advertising. Every week, I attempt to share a compilation of such creative ads, aside form views on the business of advertising. with…

It is said that a majority of advertising is mediocre and plain forgettable. While we all are exposed to hundreds of commercial messaging, only a handful are memorable. Here are a few which caught my eye over the last week: Snapdeal’s Christmas ad, a few ad agency holiday cards and more. 1. Snapdeal: Timmy & Josy’s Christmas Surprise Casting cute babies or animals in an ad- the trick usually gets a ‘oh, so sweet’ reaction…